What a wonderful weekend we had! The first ever Shop Front Festival took place Friday and Saturday across Coventry’s city centre.
We were delighted to be commissioned to explore how we could create a visual identity for the DIY dance element of the programme bringing together 8 different community dance organisations from the city. We looked at the city and how we might transform it with temporary colour, carried through to costume for each of the groups.
Inspired by the festivals branding by Andrew Moore we designed and printed our own fabric which we used as fabric drops and costume elements, also using chalks and coloured tapes to respond to the city’s architecture in each performance space, arriving in the spaces on our customised trike kindly loaned from the Coventry Transport Museum.
Our response was not just about the end visuals, but about exploring the art of what we do. So often we work behind the scenes so people just experience the finished wow, the festival was an opportunity to choreograph how the dressing happened infront of your eyes.
Many thanks to Julia and Chris from Theatre Absolute, and Orit Azzaz for the opportunity to explore our role as #citydressers. It is part of our work we look forward to developing more. Thanks also to the Coventry BID and City Council for their permission and support to use the city as our canvas. Finally, to the wonderful dance groups who brought it all to life: Assension Dance, Coventry Youth Dance, Base Dance, Elite, Highly Sprung, Leivers Dance, Sneha Bollywood and Motionhouse Youth
More photos to follow on the what we do page…..